Take a look at “Everything You Hate About Advertising in One Fake Video That’s Almost Too Real” from AdWeek. I think this is interesting in at least three ways:
- That video is funny.
- That video is also both funny and disturbing because of the extent to which it is tapping into the “generic”/genre conventions of these sorts of videos/PSAs/advertisements. We could spend a lot of time analyzing the way the commonplaces work rhetorically here.
- There’s actually a company out there that deals in all of this stock video footage and is making fun of themselves for it, dissolve.com