This is where we’ll talk about chapter 2 of Anthony Friedmann’s Writing for Visual Media. I uploaded a scanned version of this to eReserves, but I did a quick Google search and was surprised that the book is available here on Scribd, so if you’re interested in checking out the rest of the book, feel free. Chapter five might be particularly useful since it’s about PSAs and ads. More after the break.
As I mentioned/talked about a bit in class last week, I don’t think this is really that great of a book– or maybe a better way of putting it is it doesn’t seem like it’s really a fitting book for this level of class. Maybe if I was teaching an undergraduate version of the same class it would make some sense, but it seems awfully watered down/simplistic for a graduate course. And a lot of this book is about things like writing long scripts and writing for television– interesting, maybe, but not what we’re up to. But at the same time, I think it’s one of the only books like this on the market right now.
One of the more curious things about this book for me is the ways it kind of crosses into (but not quite!) the terminology of rhetoric– I suspect you can see what I mean with some of my annotations in the version I scanned and shared via eReserves. But the main reason I assign this is because the steps he’s outlining here are what I’m looking for in terms of the analysis document for your PSAs.